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apcowboy


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Food Lion shows off successes of rebrand
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Food Lion shows off successes of rebrand
Delhaize-owned supermarket chain Food Lion is making serious progress on a rebranding effort that saw 29 North Carolina stores transitioned under the retailer's "Easy Fresh and Affordable" strategy last year and has helped the company gain market share and draw more spending from shoppers. "I feel like we have a great momentum now at Food Lion. People are very excited about what they are doing. They see that they can win market share, and that they can get investment from the company to improve stores and assortments," Delhaize CEO Frans Muller said. Supermarket News  (3/18)

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Leon Wildberger

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