Ground beef is the go-to choice for consumers. Yet nearly a third of those who eat burgers still want more knowledge on how to prepare them. Help these shoppers by embedding and sharing two new digital resources on making burgers at home: Tips for Making the Tastiest Burger and Easy Lean Burgers.
GROUND BEEF
Nearly 65 percent of the beef meals consumed each week are ground beef, This home cooking favorite also attracts cost-conscious shoppers year-round with its low average price: last month the average price for ground beef at retail was $3.93 per pound, or 98-cents per serving. Ensure your meat case includes a variety of ground beef, from 70% to 94% lean, to attract shoppers looking for affordable, versatile and nutritious beef. Use the resources below to drive incremental sales of ground beef.
CUT SPOTLIGHT
NEW RESEARCH SHEDS LIGHT ON GROUND BEEF PERCEPTIONS
A recent consumer study looked at how consumers buy and consume ground beef.Review the findings of this first-of-its-kind research report to learn how to improve the ground beef shopping experience for consumers and capitalize on their consumption behaviors.