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Post Info TOPIC: MEET A DISTINGUISH MEMBER OF OUR USA MEAT INDUSTRY


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MEET A DISTINGUISH MEMBER OF OUR USA MEAT INDUSTRY


MEET NEW MEMBER CARRIE BALKCOM   

 Executive Director of the American Grassfed Association

 

She has spent the past few decades involved in all aspects of food and food production. She was certified by the American Culinary Federation as a Certified Executive Chef and taught culinary classes for Metropolitan State College of Denver.

She currently acts as the executive director for the American Grassfed Association, representing grass fed producers all over the United States. The goal of the association is to promote the grassfed industry through government relations, research, concept marketing, and public education. She sat on the national board of overseers for Chefs Collaborative and the American Livestock Breed Conservancy.

Check out American Grassfed Association web page.

http://www.americangrassfed.org/

 

WELCOME TO THE CLUB CARRIE



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Leon Wildberger

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Welcome to the club.

A quick question is grassfed beef more healthier than grass/grain, if so is there any evidence to support this. I know healthier can be a pretty broad subject. I get the impression customers think it its leaner so more healthier, but to me, I can't see how 95%/5% ground grassfed is going to be more healthier fat content was than 95%/5% grass/grain ground beef. Its got the same amount of fat. Maybe it's its appearance that makes it look healthier.

Or is the selling point for grassfed more to do with how it tastes and how the animals are treated.

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Welcome to the club Carrie! So glad to have you as part of this group!

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I just had an afterthought 95% ground grassfed has the same amount of fat as 95% ground grass/grain so is it the type of fat that makes it healthier.

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 Welcome to the club Carrie.

I read a tiny bit of the grassfed website link. Or a tiny bit of the part where a rancher can get certified. Why are the annual dues $250.00!!? + ($1.00 per head)

What is done with all that money and is it really worth it for the rancher? How can becoming certified increase sales/profit? They (the rancher and retailers) get a wall plaque and listed on your site, things like that? If a rancher sells to 3 chains that total 100 stores, do all 100 stores get a wall plaque and poster for that single  $250.00 fee?

I was looking for a necktie in the "shop AGA" link but there's no pictures, and pages 2 & 3 aren't working. We have to wear ties at my job and I like beef ties. Are non members allowed to buy your shirts, hats, etc.?

We sell grass fed at my store. For sure it's less than 10% of our beef sales. We get a side of beef per week + a lot of extra primal's, boneless in boxes. It's quite good. We used to get our grass fed from a different ranch. I'd rather not say the name. But it was terrible! Tender, but nasty odor and flavor. Some people liked it.  I don't know if either ranch was "certified" by your organization. I'll check the literature (poster & brochure) tomorrow.  We've had grass fed from one ranch or another for about 10 years now. No one has ever asked if our grass fed beef is certified by the AGA. 

For a steer to be genuine grassfed, would it have to eat only grass from the time it's weaned until when it's "harvested"? (I hate that term for an animal). I think technically, corn IS a kind of grass. Can corn fed beef be considered grassfed? Is grass fed one word or two words?



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Hi Carrie, Welcome to the Club,  interesting video



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Thanks for the post. I'm glad to be invited to be part of such an important part of our industry.  

Grassfed has a better Omega3 to Omega 6 ratio.  There is loads of data on Jo Robinson's site www.eatwild.com  for the stats on this.
We at AGA don't engage in the "them versus us" debate.  Anything we can do to support American Family Farms and Farmers  we do.   The social and environmental upsides to keeping animals on pasture are a major part of what we focus on. Keeping rural economies healthy by supporting all the industries that help that landscape alive and economically viable is important to us.  If you have a chance, read Dr. Patricia Whisnant's blog on her website as to why they bought their processor when it was going to be shut down. There were butchers there that had been cutting meat for decades, and keeping those jobs in the community was important to them. www.americangrassfedbeef.com

Thanks for the opportunity.  Glad to be here! 

 



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Thanks for the post. We are a membership based organization and our fees are used for administering the AGA program, such as maintaining the trademark for our logo, supplying point of sale materials to our members, working with consumer groups to educate them about grassfed.  All of our members are listed on our website http://www.americangrassfed.org/producer-profiles/

We are currently in the process of updating our website. We've changed vendors for our promotional items, and the web folks are working on it as we speak. It should be operational soon. We'll post an update on our facebook page as soon as it's up and running!

Anyone can purchase any of our promotional items except for the ranch/farm signs that say that you are certified by us. That item is exclusive to our certified members. 

Now that grassfed is becoming more and more popular, the labeling requirements for grassfed by the USDA have allowed some major loopholes.  The grassfed that is being allowed to be labeled grassfed may or may not be what the consumer believes they are buying. Our certification allows the customer/consumer to be assured that what they are buying is 100% grassfed.



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MEET A DISTINGUISH MEMBER OF OUR USA MEAT INDUSTRY


 Credit for the information in this post is given to Jo Robinson and www.eatwild.com

 

A major benefit of raising animals on pasture is that their products are healthier for you. For example, compared with feedlot meat, meat from grass-fed beef, bison, lamb and goats has less total fat, saturated fat, cholesterol, and calories. It also has more vitamin E, beta-carotene, vitamin C, and a number of health-promoting fats, including omega-3 fatty acids and “conjugated linoleic acid,” or CLA.  Because meat from grass-fed animals is lower in fat than meat from grain-fed animals, it is also lower in calories. (Fat has 9 calories per gram, compared with only 4 calories for protein and carbohydrates. The greater the fat content, the greater the number of calories.) As an example, a 6-ounce steak from a grass-finished steer can have 100 fewer calories than a 6-ounce steak from a grain-fed steer. If you eat a typical amount of beef (66.5 pounds a year), switching to lean grassfed beef will save you 17,733 calories a year—without requiring any willpower or change in your eating habits. If everything else in your diet remains constant, you'll lose about six pounds a year. If all Americans switched to grassfed meat, our national epidemic of obesity might diminish.

In the past few years, producers of grass-fed beef have been looking for ways to increase the amount of marbling in the meat so that consumers will have a more familiar product. But even these fatter cuts of grass-fed beef are lower in fat and calories than beef from grain-fed cattle.

Extra Omega-3s. Meat from grass-fed animals has two to four times more omega-3 fatty acids than meat from grain- fed animals. Omega-3s are called "good fats" because they play a vital role in every cell and system in your body. For example, of all the fats, they are the most heart-friendly. People who have ample amounts of omega-3s in their diet are less likely to have high blood pressure or an irregular heartbeat. Remarkably, they are 50 percent less likely to suffer a heart attack.[3] Omega-3s are essential for your brain as well. People with a diet rich in omega-3s are less likely to suffer from depression, schizophrenia, attention deficit disorder (hyperactivity), or Alzheimer's disease.[4]

Another benefit of omega-3s is that they may reduce your risk of cancer. In animal studies, these essential fats have slowed the growth of a wide array of cancers and also kept them from spreading.[5] Although the human research is in its infancy, researchers have shown that omega-3s can slow or even reverse the extreme weight loss that accompanies advanced cancer and also hasten recovery from surgery.[6,7]

Omega-3s are most abundant in seafood and certain nuts and seeds such as flaxseeds and walnuts, but they are also found in animals raised on pasture. The reason is simple. Omega-3s are formed in the chloroplasts of green leaves and algae. Sixty percent of the fatty acids in grass are omega-3s. When cattle are taken off omega-3 rich grass and shipped to a feedlot to be fattened on omega-3 poor grain, they begin losing their store of this beneficial fat. Each day that an animal spends in the feedlot, its supply of omega-3s is diminished.[8] The graph below illustrates this steady decline.



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RE: MEET A DISTINGUISH MEMBER OF OUR USA MEAT INDUSTRY


Thanks!



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Carrie wrote:

 

........Now that grassfed is becoming more and more popular, the labeling requirements for grassfed by the USDA have allowed some major loopholes.  The grassfed that is being allowed to be labeled grassfed may or may not be what the consumer believes they are buying. Our certification allows the customer/consumer to be assured that what they are buying is 100% grassfed.............


 That's a great point and something I've wondered about. I'm a little suspicious of some supposedly grassfed beef I've seen.

I'd like to know what qualifies and disqualifies a steer or cow from being grassfed. I'd assume that from the day it's weaned, it must only eat grass from a pasture where it lives approximately 100% of the time.

Can you tell us one or two things about that?

I'd say that "grass finished" is cheating and misleading. You can't feed a steer grain for a 18 months and then grass for 3 months and then say it's grassfed.



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I've attached a copy of our standards which have 4 main tenets:

1. 100% forage based diet

2. No antibiotics

3. No added hormones

4. No confinement

"grass finished" is a loosely used term that has no legal definition and is used to mislead and confuse the consumer into paying more for a product.



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Welcome to the club carrie!


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Thank you. It's an honor!



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MEET A DISTINGUISH MEMBER OF OUR USA MEAT INDUSTRY


We sell a lot more ground grassfed than grass/grain I,d say almost 90% grassfed if not more based on ground alone. This doesnt include burgers though.

The omega 3 info is useful to know and to me seems a better way of explaining how healthier it is rather than just saying its leaner or looks leaner.

Back home in Ireland beef is raised most pasture grass fed and silage and grain supplements in the winter. There's no reason to go buying lots of grain feed as it's an added cost. Which is why I thought the only real difference would be in taste and appearance. In the same way a wild catfish tastes different than a farmed one, what they eat determines how they taste, and in the same way some welsh lamb has a flavour if it is raised on the hills near the sea.

I notice the difference in the taste of ground beef here and indeed I noticed the difference between UK and Irish beef. The grass fed ground here is more like the everyday cheap mince we get back home in appearance and taste but double the price here in the US. maybe if grass fed became more popular its relative price would drop.


Thanks for the info.



-- Edited by irishdude on Thursday 6th of February 2014 02:08:06 AM

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We had a Scottish butcher come to one of our conferences and break down a carcass, and some of the cuts he pulled out were allot different than the usual ones here. That may have an effect on the appearance and taste of the trim used for the ground in this market. Just a thought.



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MEET A DISTINGUISH MEMBER OF OUR USA MEAT INDUSTRY


welcome aboard... carrie - dont take this post the wrong way, just being honest

if the public adopted only grassfed meats- half my stores would be out of business, and many cutters out of work...the grass fed beef available now is much more expensive, and price is the main sales driver..

i dont mean to be a stickler here,,,but we, as an industry have to be very very careful, parsing different segments out- because even if you dont want to dump on western beef- it certainly does,,and the majority of meatcutters, cut western beef in the northeast


the beef industry gets shyt on daily/weekly by the liberal media and the angry vegans.... they love words and phrases "confinement" raised in feedlots"
these words grind on the average female shopper-thinking regular, traditional, western beef is harmful for their family,,

people are eating less and less beef because of the propaganda in the air-why do i sound like an alarmist? i still have customers asking about pink slime,,,,and many customers stopped buying ground meats altogether because the media scared the hell out of them..
beef prices have jumped alot in the last month,,, which in turn, means less and less beef sold,,

ten yrs ago, i pushed a local producer- native maine beef... cost a little more,,but we put signs all over the red meat sections,,,,of how much better it is,,,and guess what?? the local beef was much more expensive didnt sell much,,,,but because of the signage,,customers thought there was something wrong with the western beef...


there is a place for grass fed beef,,, im all for trying new variety if it promotes the whole industry- maine is a poor state- price drives the market up here


just beware, the messages we put out to the public, if our bread and butter is western beef,, protect that image also..








 



-- Edited by Mainemeatman on Thursday 6th of February 2014 06:39:26 AM

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Thanks for the post.

Again, I will repeat what I posted earlier.We at AGA don't engage in the "them versus us" debate.  Anything we can do to support American Family Farms and Farmers  we do.   The social and environmental upsides to keeping animals on pasture are a major part of what we focus on. Keeping rural economies healthy by supporting all the industries that help that landscape alive and economically viable is important to us.  If you have a chance, read Dr. Patricia Whisnant's blog on her website as to why they bought their processor when it was going to be shut down. There were butchers there that had been cutting meat for decades, and keeping those jobs in the community was important to them. www.americangrassfedbeef.com

Read more at http://forum.meatcuttersclub.org/forum.spark?aBID=127238&p=3&topicID=56609217#B5XqGW0OjcJBmR4K.99



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Carrie wrote:

Thanks for the post. I'm glad to be invited to be part of such an important part of our industry.  

Grassfed has a better Omega3 to Omega 6 ratio.  There is loads of data on Jo Robinson's site www.eatwild.com  for the stats on this.
We at AGA don't engage in the "them versus us" debate.  Anything we can do to support American Family Farms and Farmers  we do.   The social and environmental upsides to keeping animals on pasture are a major part of what we focus on. Keeping rural economies healthy by supporting all the industries that help that landscape alive and economically viable is important to us.  If you have a chance, read Dr. Patricia Whisnant's blog on her website as to why they bought their processor when it was going to be shut down. There were butchers there that had been cutting meat for decades, and keeping those jobs in the community was important to them. www.americangrassfedbeef.com

Thanks for the opportunity.  Glad to be here! 

Carrie, 

Welcome to the club, its a great and diverse group here and that is part of what makes it so great, the other part is Leon's insights and humor. 

I have to admit at first when I saw you are with a grass-fed association I was very hesitant and skeptical but was very happy to read in your post above that you do not participate in "them vs us". We are all in this together and we need to be respectful and not throw each other under the bus so to speak. We have an entire world to feed and need to make the most out of every resource we have been entrusted with!

To me this even includes LFTB. When so many others in the industry threw that segment under the bus it hurt us ALL.  That is a proven safe way to reclaim trimmings for burger that would have otherwise been lost. Millions of pounds not being used. That goes in the direct opposite of what whole animal butchery stands for. But enough of a soap box and welcome, glad to have you aboard!!

 


 



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Thanks. Glad to be here.

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