Visual impact is a huge component of retail merchandising. Customers walking down a meat counter are greatly influenced by the visual information they gather in the first split second. One simple visual element, such as color, can catch a shopper's attention and also greatly affect their mood. In today's competitive market place I think it's very important that Market Managers understand the basics of visual merchandising.
A good visual merchandising practice is a great way to increase margin. Once a product has captured a customer's attention the odds are increased that a purchase is at hand. Visual merchandising will impact your customers and your profits.
Customers want to see new and different products, So change displays weekly.
There's an old saying " People shop with their wallets, but buy with their eyes. If the case ain't pretty, the butcher ain't wise. " Step out from behind the counter and look at it the way your customers see it. Does your case POP with eye appeal ? Do your customers walk up and down to " see what else there is " ? Does your glass sparkle ? What type of bulbs are you using ? Lighting is a big factor. There is alot of onlone info re: Promolux bulbs, how does your case compare ? How does your shop smell ? I know a shop that always cooks up a burger at peak shopping times, makes customers hungry, hungry customers buy more. Would you shop there ?
Not a lot at the moment. I've always wanted to go in this direction, but no one has ever paid attention. I worked at an electronics store a long time ago selling car stereos. Women always chose the colorful ones over anything else. I'll likely be moving to a new store soon, so this is something I really want to get going.
It's strange though, as we can do this to decorate our packages (kale, carrots, colored peppers, herbs, etc.) but no one really buys that stuff, unless it's part of a recipe (mexican pot roast /w cilantro, jalepenos, purple onions for example). A plain 'ol pretty chunk of meat sells all day long.
