Large Chain Retailer Award– Harris Teeter (211 stores): A five-time winner in this category, North Carolina-based Harris Teeter makes beef the core of its business – beef makes up more than half of all fresh meat sold. Harris Teeter puts a priority on serving their customers’ needs in innovative ways, recently launching a new beef-only mobile website to bring cooking instructions, recipes and proper cutting methods by cut to shoppers’ fingertips. Harris Teeter’s beef sales continue to outpace the competition in part to its weekly front-page featuring of beef, seasonal promotions and a unique “Big Red Button” program that reconnects the consumer to the butcher. A new Meat Apprentice Program gave employees the skills to best educate shoppers on which beef cuts to purchase.