Cargill launches beef promotion campaign
Cargill Meat Solutions has launched a retail promotion aimed at teaching younger consumers how to cook particular cuts of beef. The company is including labels with cooking suggestions and recipes for harder-to-cook chuck and round cuts from its Sterling Silver and AngusPride brand offerings.

Herb Meischen, vice president, strategy and consumer development, told the Associated Press that younger consumers generally grew up with two working parents and are lacking cooking skills. The promotions are meant to produce a comfort level for 20-somethings nervous about experimenting with expensive cuts of choice or prime beef.

Packages of Cargill’s premium brand products now offer tips such as whether a cut is good for grilling or better cooked as a pot roast. Two new Web sites offer tips, quizzes, rewards and coupons aimed at increasing consumption. The two sites are www.beefquiz.com  and www.angusquiz.com. 
 (Meatingplace.com)