RESPONDING TO SHOPPER QUESTIONS ABOUT BEEF

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TOPIC: RESPONDING TO SHOPPER QUESTIONS ABOUT BEEF

apcowboy

Founder of The Meat Cutter's Club

Status: Offline

Posts: 5562

Date: Dec 11, 2012

RESPONDING TO SHOPPER QUESTIONS ABOUT BEEF

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RESPONDING TO SHOPPER QUESTIONS ABOUT BEEF

Recent media stories have prompted an increase in conversations around how beef is raised and food safety, with a specific focus on mechanically tenderized steaks, and may lead to questions from your shoppers. We've compiled the top ideas and resources that you can use in shopper communications and meat department education. Familiarize yourself and share with staff to ensure your store is equipped to handle shoppers' questions:

Arm your meat counter managers with the right resources, such as FactsAboutBeef.com. Print out consumer-friendly fact sheets or direct shoppers to this website to get the answers they seek such as:
- The Truth about Mechanically Tenderized Beef - Facts and videos on the safety, quality and tenderness of beef
- Today's Beef Choices- Overview of the variety of beef choices available in today's meat case, including grass-finished, natural and certified organic beef.
- Antibiotic Use and Managing Resistance- Information on use to assure animals remain healthy and the food supply remains safe.
- Growth Promotant Use When Raising Beef- A new fact sheet about growth promotant use in cattle, including beta-agonists
- Register at FactsAboutBeef.com to receive updates anytime a new myth is posted.
Follow and share online content to help engage shoppers in accurate and educational conversations about beef. Working together, we can help provide answers to consumers' questions
- Follow @BeefFactson Twitter and re-tweet any information we share with your audiences.
- "Like" the U.S. Farmers and Ranchers Alliance (USFRA) on Facebook and encourage your Facebook friends to do so as well. Here you can engage in an on-line conversation with U.S. farmers and ranchers from around the country on how food is raised.
- Encourage shoppers that have questions about how beef is raised to get answers directly from the source by visiting FeedyardFoodie.com or KansasCattleRanch.com. These active rancher bloggers can answer yours or consumer questions one-on-one. Or ask one of these bloggers to do a guest blog for you site.
Refer shoppers to industry sources to find answers to common questions about agriculture and meat processing.
- The new FoodSource website provides answers to common questions about agriculture.
- MeatMythCrushers.com and the American Meat Institute blog offer blogs and videos on meat processing.
- USFRA has partnered with Anderson Live to answer viewer questions about how food is raised. The first episode about crop farming appeared in October. Recently, an Anderson Live viewer visited Kansas rancher Debbie Lyons-Blythe to get the facts about meat. Go to www.AndersonCooper.com for your local listing and tune-in on Thursday, Dec. 13.
Leverage our online training tools Beef Training Camp and Better Beef Sales to educate meat department staff on beef production and safety.

Please share any inquiries or additional information you think might be helpful with your Account Development Manager or contact us at RetailMarketing@Beef.org.

__________________

Leon Wildberger

Executive Director

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