Has owned a label company since 1988 and would like to make the best meat merchandising and marketng support products in North America. They Have supplied Bunzl, Joshen , Farmer Jack Supermarkets (MI) and many small shops and now would like to bring new products to leading meat cutting retailers; their merchandisers and managers. He would like to learn from meat merchandising experts and meat cutters so that he can learn strategies and share methods with others. he is here to listen and learn about needs and wants and to help if he can.
He is here to help reduce shrink, move higher volumes and sell quality products for a deserved premium by dressing up packages and meat counters with Premium Quality Graphics merchandising tools.
He has a question for you, Can you tell him any problems with labels or solutions that would make life easier with them???
Yes, labels need to be bright and to the point, to much information and the customer keeps walking. Big signage in the well every 3 feet. Place reduction labels on products before the evening push, your first loss is your best loss! This will reduce shrink for next day. But beware you will get your regulars looking for those deals. Labels labels and labels if they don't know what it is or what it cost your sitting on shrink, Do live cooking demos during peak hours to introduce new items. This is all old news to you I'm sure, but you never know.
I like a more pin point view on what your looking for here Alex ?
I `ll add,,, one CAN get carry away with Too Many labels. One place i worked at You had to put at lease two added labels , besides Price label, these being 2x3 inches, on a #2 tray. The product was all covered. Seen, this Nutrition labeling need now, can some of this go on the back of tray ?
But, I would hate to see my customer one after another flipping over meat and missing up the look of packaging- the product. I ALWAY Felt, Display the Product. If You got a good product and working your case right not over cutting, the right lights in the case with the right temps. Then you should have 3 days to sale that , Nice cut of meat.
Brightness of Product is what Sales.
If you let some old discolor product here and there be in the case . IT will kill your sales. Across the board.
I Run NO REDUCE Bins,,, NO Mark Downs.. Your right Biff..... First lose is the best lose. But your taking the second when marking down product. I know it is hard to do at first. But, if not Your going day after day reducing meat. It a endless cycle.
I gone into shops , new and having the customer mad at me. BEING I have NO Reduce Meat and they count on it.. At this point they are running you.
A Good lead man or whom ever doing the cut list needs to know what that store going to sale. Again You should have 3 days to work with.
AND I have No reworks,,,, a pan at most daily is my goal and limit.
IF Done Right and Your paid for it, I ll add,,,,, Your BRIGHT Fresh looking Product, is your best Label - sign
The company that I just finished working at put labels on everything, Value pack, Sterling Silver, price sticker. Be careful how the sticker is made. Our dark labels make the meat underneath the label turn black within a day making it harder to rework the product. Most of our shrink was because of those dark labels. The light price sticker labels were ok and did not affect the product in any way. I dont know if it was the construction of the labels or the color that was to blame . needless to say the big boys upstairs were clueless and did nothing to fix our issue. it also took a lot of time to secure the labels properly onto the packages, if in a rush the packaging can begin to look sloppy when staff just slap on the labels without placing them properly on the package.
I need clean premium labels with adhesive that survives blast freezer conditions for our premium steak boxes. I need them at stock prices rather than custom made prices. Black and gold foil labels are ideal with an option for variations on the color for the same label. Examples like a gold, silver, and bronze or something like that to differentiate between the grades or dry aging lengths of time. A dry aged label is lacking in the market for stock labels.
Sorry, one more. Premium grade labels in a larger size. Prime grade labels are difficult to find and they are smaller than I'd prefer. Also in foil. Foil gives the upscale appearance we need to reflect the premium product inside. Dayglos are everywhere. Where's the colorful foils?
We have all of our brand labels printed on hologram paper. I've never seen it in the US, but our logo incorporates a photo of barbuce flames and haveing them on hologram really makes it "pop". It costs us about 6 cents per label. Here is the printer: