We all know the basic C.A.B. stickers and logo - there's CAB and standard angus beef. I've been told by one of our "meat advisors" that we cannot advertise in our flyer that we sell "certified" angus beef, but I CAN list that it's angus beef. I've never heard of having the meat shop have to be certified (which was explained as some paperwork and a fee) to sell CAB meat.. I don't think we ever had that label at my old shop that we sold tons of CAB meat but we didn't advertise there either. Please can someone shed some light on this? I have a potential new supplier of C.A.B. beef that would be less than a dime more cost so i could get some quality out there without killing my customomers' pockets. I would very much like to do this but the owner is sure you need to be "certified" to sell it. Thoughts?
most CAB retailers have to be licensed-sign an agreement with some criteria-
the wholesaler you have needs to be an authorized cab wholesaler
how this works, if a store wants to sell CAB you fill out the contract/agreement (you dont have to be exclusively cab) the 3 sheet agreement gets faxed to a cab headquarter and they approve you...
they use to be very territorial with the licensing-it is a gray area,,,,but I think they arent as strict
yes, you can still order, but if not licensed. I dont believe you can advertise as cab. also,,,once licensed, there is some great p.o.s.materials...at no charge
At a store I used to work at (until 2003), we had CAB and also USDA Choice non CAB. We had an employee book full of rules. We had to sign the book. One of the rules was that CAB could only be sold as CAB. Often we'd have CAB boneless chucks or top round on sale. After the ad was over, you might still have a pallet (that they sent you. Maybe you didn't over order) remaining. Since the cost was similar to regular Choice, the smart thing would be to sell the CAB as both CAB and regular Choice until it's gone. And we did that. The managers told us to and the supervisors supported it. But it was against written company rules that we had to sign. Supposedly (at least back then) if you have a CAB contract, then you may not sell CAB as non CAB. It wasn't just a store policy, it was in the contract with CAB. Also, CAB had to be in black trays only and no other beef was allowed in black trays.
Being for me. I started looking at how Our Government Regulates these areas. USDA and FDA. Mainly to how Monsanto's gotten laws passed in their favor and How Radiation was passed and NOT Labeled as such ? WHY, When before 2000 We did have these laws in place to labeling. But funny how that got drop at the Same time Radiation was passed, AND labeling laws was changed at the same time Too. You do not have to Label. But You got to list or show place of Origent.
Point, there Is NO law on the federal level that You got to Label. So, How can CAB. Force you to do so?
Well, that , that personal contract as other have listed here. One on One, is the reason why , they have contracts. So, i can see how or why, They can stop you from using it as a advertizing puller. When offering or buying other same products.
To this , have you as a Meat cutter been order to sale NON CAB or even Select Beef as CAB Beef.
I did Once and That week I left that store. Were the Market Manager , Over bought Select Top Sirloin add the week before. then using those select tops. And Add, Very Poor Select tops, was to me closer to Commercial beef then select grade,, as CAB.
Again, contact CAB to get a straight answer to your question. I would post some of the requirements but i dont know what i can post and what i cant to the public. I will find out though. The chain i work for is 100% CAB and the consistancy in quality is awsome. Branded fresh meat like CAB is the way to go nowadays.
In order to be certified the Packer pays a premium to CAB to (a) certify that is is indeed Angus Beef and (b) for the certification
For instance Swift has CAB beef and then their 1852 line which is not certified
Typical certification is now .05 cents per pound, hanging
That money is put into a pool that is used to pay for the certification (usually they make the packer sign a pledge and do a once a year DNA test), and for POS materials CAB retailers can use
In Wisconsin Piggly Wiggly has bought the exclusive rights to advertise CAB for 100 years and no other retailer may use CAB in ads or commercials so the retailers use Black Angus in their ads
The thing about this is that there are 15-20 different Angus Breeds (depending on what you read) that are recognized. Being CAB does not mean you are getting Black Angus, it means you are getting Angus
That could mean Black Angus, Red Angus, Herford Angus, Polled Angus, Aberdeen Angus, etc
When you sell, and advertise, Black Angus you can only use Black Angus. None of the other breeds
I do sell Black Angus, but a very good Brand of Black Angus.
I sell Black Angus Beef from Aurora Packing and only buy USDA Choice, yield grade 4 or 5, which is so close to Prime you would swear it is
If you do a USDA Choice Angus that is a yield grade 1 or 2 it will be very close to select beef
Remember there are many breeds of Angus and 5 yield grade in the USDA Choice Grade so buy the best you can
Certifying Angus like Grading beef is voluntary and it costs the Packer to do so, so again that cost will get passed on to you
__________________
Joe Parajecki
Operations Manager/ Partner
Kettle Range Meat Company, Milwaukee WI
Member Meat Cutter Hall of Fame and The Butcher's Guild
Good lord lots of info there - thanks everyone! Needless to say, until I can expand my meat shop in the store with some new displays I won't make the change - I can't replace everything, but maybe a small display of CAB meats in the future :)