Talk about brand-building: GNP Company’s Gold’n Plump brand plans to give away $10,000 worth of solid gold at the end of a fall promotion period that is designed to bring consumers into closer contact with its products.

The Gold’n Chicken Challenge is running nationwide through Dec. 11, but each week buyers of Gold’n Plump chicken will have the chance to go online with a promotional code printed on the package. The website, then, has more information, a chance to win a weekly prize, such as a Weber One-Touch Charcoal Grill or $250 Party City gift card, and entry to the grand prize drawing.

"All participants will save money with the on-pack coupon, and they'll gain access to Gold'n Plump recipes that vary based on the weekly ‘chickenalities’," said Rory Bidinger, Gold'n Plump brand advocacy & marketing manager.

Item has been updated to clarify that the promotion is running nationwide.