was wondering if any cutters here is doing any of this merchandising
RISING PRICES CREATE MERCHANDISING OPPORTUNITIES FOR RETAILERS
Recent checkoff-funded research on how food prices are impacting consumers' purchasing decisions revealed that consumers are eating out less and cooking at home more (69 percent), meaning consumers are looking to the meat case for their beef purchases. The survey of 1,053 adults shows promising news for retailers who offer beef in bulk:
· DO-IT-YOURSELF CUTTING - To save money on their at home meals, nearly a third of shoppers are buying larger cuts of beef and slicing it themselves into steaks or roasts.
· STOCK UP TO SAVE - Nearly 75 percent of consumers are making more bulk purchases to save money.
The Beef Checkoff Program has a menu of merchandising programs that address consumer shopping strategies such as Slice 'n Save and Bargain Beef Bundles. If you are interested in hearing more about these programs or the findings of the economics and food prices study, contact your beef checkoff Marketing Manager to arrange a webinar. Learn more on how to stimulate beef sales for price conscious shoppers.