In Australia, beef and sheepmeat are produced by one of the most stringently controlled meat industries in the world. These controls are designed to guarantee that you receive safe, reliable and high quality beef and sheepmeat products.

 While most producers do not use them, it is estimated that around 40 per cent of Australia's beef comes from cattle treated with hormone growth promotants (HGP's).
Hormone growth promotants (HGP's) are legal and safe supplements of naturally occurring hormones used by some cattle producers to assist in growth and increase feed efficiency in cattle.

Naturally occurring hormone levels in Australian beef from cattle treated with hormone growth promotants (HGP's) are much lower than those found in other commonly consumed foods such as soybean oil, cabbage and eggs. In fact, you would have to eat more than 77kg of beef from cattle treated with hormone growth promotants (HGP's) in one sitting to get the same oestrogen as you do from eating one egg.*

Many scientific studies (including studies evaluated by the World Health Organisation) have shown beef from cattle treated with hormone growth promotants (HGP's) to be completely safe for human consumption.^ The use of hormone growth promotants (HGP's) is approved and regulated by the Australian Government under the Australian Pesticides and Veterinary Medicines Authority.

Australia has an internationally acknowledged status of being free of all major epidemic diseases of cattle and sheep, including bovine spongiform encephalopathy (BSE, also known as ‘Mad Cow’ Disease) in cattle and foot and mouth disease.

The majority of beef consumed in Australia is Australian product and countries wishing to export their beef to Australia must meet strict protocols to ensure that any beef products entering Australia are BSE free.