I did not know this about Trader Joe's. The chain was founded by Joe Coulombe and has been owned since 1979 by a German family trust established by Aldi Nord's owner Theo Albrecht. The chain has offices in Monrovia, California, and Boston, Massachusetts.
Owned by a German company called Albrecht Discounts, ALDI is a discount grocery chain that started in Germany in 1948. Decidedly no frills, the company stocks virtually all house-brand products, all offered at very low prices thanks to exclusive deals with their suppliers, many of which are big-name producers. ALDI has approximately 5,000 stores worldwide and the two Albrecht brothers, who own the company, are some of the riches men in the world.
But getting back to ALDI's business strategy, does this sound like another store that we know of? The same strategy, although executed by the US staff and tailored to their customers' tastes, is the exact same one used by Trader Joe's.
Trader Joe's, although it may be based in Southern California, is actually owned by Albrecht Discounts. The company was purchased back in 1979, long before it hit the cultural mainstream. Since that time, it has been left to turn itself into a very trendy, upscale grocery store by following a similar business plan to ALDI. TJs has low prices and a lot of store-brand products, but a different image that appeals to a different group of consumers
I used to think that Trader Joes sold men's outdoor wear until my girlfriend told me she wanted to stop there and get some vegetables. I looked at her like "Huh?"
I occasionally stop in an Aldi's to get nuts or bottled water. I always look at their meat. There is something really fake looking about it.