There's no doubt that "millennial" has been the buzzword for quite some time.
You've likely heard that the spending power of millennials is growing, but what you might not know is their strong desire for beef and their willingness to spend more for it.
36 percent of millennials eat 3 or more servings of beef a week
80 percent of millennials say the positives of beef outweigh the negatives
81 percent of Millennials say the price of steak in a grocery store is "just about right" or "expensive and worth it." Only 13 percent say beef is "too expensive and definitely not worth it."
Menuing beef in ways that appeal to millennials allows you to drive frequent purchases of beef in their store or restaurant.
So - how can you use beef to bring millennials into your business?
If you have questions or are looking for more insights on the millennial consumer, reply to this email or reach us atRetailMarketing@Beef.org.