How often  have we all heard  customers ask questions , based on falso information or agenda driven propaganda??  concerning buying meats??

  It is trendy for woman to say "I dont eat red meat anymore"  or  meats shouldnt be eaten everyday, or  "I dont want to eat anything that had a face or be killed..........

It seems everyday  the meat industry takes a hit in the media-the media loves to sensationalize all things - anti- meat

here's the problem we have today- the angry vegans want to throw meat in the category of cigarrettes-every chance they get- the anti meat crowd will highlight youtube videos of how  animal abuse is rampant in the industry

years ago the media had some balance,,,now its mostly agenda driven news- so their is no one defending the meat industry- or they wont give the people equal time to do so....remember pink slime?? what a crock that was...and the media ran with that because  they loved jamie oliver.

most of us have flyers out every week, how often do we promote the healthy benefits of eating meat?? how often do we place signage around the meatcases??  WHAT ARE WE DOING TO PROMOTE  FRESH MEATS???

Fresh meats are part of a  healthy diet,,,,but where do you hear that??   many diets will start  on new years day- and many diets may be based on high lean protein and low carbs-  we can promote these diets- its not just the atkins diet...but you can find alot online where meat is part of a healthy diet

meats are great for vitamins and minerals for an aging society-

as an industry- and we deal with the consumers,,,we should be touting and promoting this at retail.. otherwise, the people that dont eat meat are framing the arguement, as to NOT eat meat.

2014  should be a year to define yourself in the competitive marketplace-  are you going to lead the charge ?? or  "just see what happens" ????  and lose more market share??

and... we are all under one tent, we welcome all,,,but if one faction of the meat industry starts throwing rocks at another faction,,,,,this hurts all of us-  if a local grass fed beef farm, starts shytting all over any other type of meat,,,they are doing the bidding of the anti-meat crowd....we've got to be very careful with public opinion!!!