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Post Info TOPIC: But how do we make shoppers see the meat counter as a resource
Bill_meatcutter


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But how do we make shoppers see the meat counter as a resource
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article from supermarket news

1. Slow down: It’s important retailers create an environment where butchers don’t appear to be So Very Busy. They can do this by offering help or recipe ideas before the customer even has to ask.

Shoppers “like someone to pick out an item for them. Someone to say, ‘This is the best way to cook this,’” said Tom Sargent, Kroger’s senior coordinator commodity procurement of meat merchandising at the Annual Meat Conference in Nashville, Tenn.

2. Be enthusiastic: The people behind the meat counter should give off the vibe that they love to talk about the meat cuts and recipes. And, customer questions should be encouraged, not shot down with a three-word response that makes the shopper feel dumb for asking. There has to be a reason that one pork chop is pricier than another, so be ready to explain the difference.

SN Data Points: Meat Consumers Shop Around

In the Power of Meat study, more than a quarter of people said they would absolutely use a “here’s how you do it” meat preparation program at the supermarket and 54% said they would maybe use it.

In-store signs explaining the qualities of meat cuts and recipe ideas can support the friendly butchers.

3. Hire equally: While you’re changing up the culture of your meat department, I’d also add some more women to your meat counter staff. It’s good to have people behind the counter that closely represent the population of your shoppers. And since women are more than 50% of the U.S. population, retailers have some hiring to do.





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Mainemeatman


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RE: But how do we make shoppers see the meat counter as a resource
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bill, good post!!! great points

also id add,,,,sample some new products- it opens the door for one on one communications, and humanizes the whole meat department,,,

I once set up a recipe drawing- please submit your favorite meat recipe- we'll place all names in a drawing,,,and the winner will win a 50.00 meat package- then post the recipes for recipes of the week,,, in the flyer-but also set up a recipe board
so now you have customer participation,,

we sell cold dead muscle- the more you make it easier to be delicious FOOD, the more you will sell

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Burgermeister


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RE: But how do we make shoppers see the meat counter as a resource
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Bill_meatcutter wrote:

article from supermarket news

1. Slow down: It’s important retailers create an environment where butchers don’t appear to be So Very Busy. They can do this by offering help or recipe ideas before the customer even has to ask.

Shoppers “like someone to pick out an item for them. Someone to say, ‘This is the best way to cook this,’” said Tom Sargent, Kroger’s senior coordinator commodity procurement of meat merchandising at the Annual Meat Conference in Nashville, Tenn.

2. Be enthusiastic: The people behind the meat counter should give off the vibe that they love to talk about the meat cuts and recipes. And, customer questions should be encouraged, not shot down with a three-word response that makes the shopper feel dumb for asking. There has to be a reason that one pork chop is pricier than another, so be ready to explain the difference.

SN Data Points: Meat Consumers Shop Around

In the Power of Meat study, more than a quarter of people said they would absolutely use a “here’s how you do it” meat preparation program at the supermarket and 54% said they would maybe use it.

In-store signs explaining the qualities of meat cuts and recipe ideas can support the friendly butchers.

3. Hire equally: While you’re changing up the culture of your meat department, I’d also add some more women to your meat counter staff. It’s good to have people behind the counter that closely represent the population of your shoppers. And since women are more than 50% of the U.S. population, retailers have some hiring to do.



 That's all nice stuff. It can happen in some shops.



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MattB


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RE: But how do we make shoppers see the meat counter as a resource
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We hire a lot of females to sell to our customers. Usually they come from our customer base we find that they are our biggest fans ans as such our best merchandisers
.

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