The 2012 award-winning Beef Backer retailers:

Independent Retailer – Broulim’s Fresh Foods  

  (9 stores): This three-time Beef Backer winner has a long-standing history of successfully leveraging checkoff-funded initiatives throughout its Eastern Idaho stores. In 2012, Broulim’s unveiled a “Magnificent Seven” promotional campaign that positioned meat managers as the go-to expert on beef. Broulim’s appeals to health- and value-conscious shoppers by featuring beef value cuts like the Denver Cut and Petite Tender Medallions. Broulim’s Fresh Foods works closely with the Idaho Beef Council to offer solutions such as seasonal campaigns and American Heart Association-certified beef cuts to drive beef demand with shoppers and ensure positive at-home beef eating experiences.