The Cleaver Awards were presented on 18 April to the best butchers and blockmen selected from 21,895 consumer nominations. The awards, introduced in 2005, assure consumers that they can purchase South African beef from the award winners with confidence.

http://www.supermarket.co.za/news_articles.asp?ID=3547

The Feedlot Association of South Africa decided to launch a national competition,The awards, introduced in 2005 acknowledging butcheries for their contribution to the marketing of their product.

The Golden Cleaver Award was awarded to Super Servings for having 100%-safe meat.