Inaugural event debuting at FMI2012

FMI is pleased to announce the all-new Supermarket Chef Showdown™, taking place at FMI2012, April 30 – May 3 in Dallas, Texas. For the first time ever, FMI highlights the culinary achievements of grocery store chefs in a recipe contest and ultimate culinary competition.

So You Think Your Chefs Can Cook?

Invite your supermarket chefs to participate in this event by registering and submitting an original recipe in one or more of these categories: ethnic, indulgent, family meals and healthy alternatives. The finalist from each category will prepare their recipe on site at FMI2012 – held on Tuesday, Wednesday and Thursday of the show. The grand prize? A three-day professional development course at the Culinary Institute of America! The event will be emceed by Supermarket Guru^® Phil Lempert.

The deadline for recipe submission is March 15, 2012. Visit www.SupermarketChefShowdown.com for official rules and to submit recipes.

Join us at the food retail industry's premiere show for four days of stellar education, unprecedented networking, the opportunity to explore not one – but four co-located show floors and for innovative events like the Supermarket Chef Showdown.

The early bird deadline is March 30 – prime housing locations are going fast.

*The Supermarket Chef Showdown is generously sponsored by McCormick (title sponsor), Anheuser Busch, Campbells, ConAgra Foods, Hershey's, Kraft Foods, Pictsweet and Smucker's.