I can see the day signs on the meatcase will have qr codes meaning- say bnls chuck roasts are on sale- if a customer scans the qr code on the sign with their cell phone-then a video will pop up and tell you how to cook it

if we were wise- many of us would jump on the technology early, another few years, these codes will be right in the ads

I set one store up with a digital picture frame-cooking recipes of the sale items over the items in the case- I wanted to have motion detector picture frames, that would automatically go on, and show a video of what to do with the product- but - I think these codes will work better-because 5 videos and audio wont be going at once- if you have earplugs, you can listen to this just by yourself

This can play a bigtime advantage to independent stores and butcher shops, because then (in video) they can illustrate how fresh their product is- and not shipped in from 100's of miles away and not injected/enhanced

As far as supermarket format-yes it is chaotic, and always has been-
a customer approaches a meatcase, makes a "center of the plate" entree decision, then turns around to the scattered 10,000 meal meal connectors/sides in the grocery dept.

The challenge is- refrigeration cases to grocery meal connectors/sides/fixins that are dry

it would be interesting, to set up a fresh chicken case- with displays of chicken sides all around it, same with pork, and beef- but flow of product,,,,,will look chaotic

I read somewhere- that 98% of shoppers now freeze meats-30 yrs ago- much lower percent-stigma that meat tastes differently (like seafood) if frozen- now, not so much
A store owner once asked me- how i would i format a store-meat department differently- I liked the coffin cases in the aisles-with grocery shelves over the product with meal connectors- if you had chicken-then you have pasta and chicken entree-meals sold over the chicken-you'd have shakenbake , rice, any and all that connect in chicken entrees, then push recipes-when all the ingredients are nearby

what would be interesting, is- what if the coffin cases were frozen? you could have better prices, because of no shrink- 98% of customers will freeze meats now-so why not?
because of eye-appeal-
frozen meat doesnt look all that attractive-but it's an interesting concept- it actually can be fresher- because it wont warm as fast on a hot day-less bacterial growth

also, could a department have qr codes that would go to beautiful meat pictures and they could pick out what they want-absolutely-this day is coming-like a flyer, but more item specific with pictures/videos on the product

think of pizza hut, or dominos-if they had a virtual site, where you could make your owned pizza's -even if it were animated-be better if a couple of babes were on there and you could instruct them what to do-how you want your pizza-and you have choices along the way, to what you want- once it's finished-you are done-the order will go-this will be personalised engagement marketing

how could we do that in a meat dept???
well, say it's bbq season, someone wants some nice steaks for the grill- they scan a qr code on your flyer and it goes to a video- of you recommending bqq steaks, and actually cutting them

again-this can be a huge advanatage to smaller markets, because its done on-site,,,think of your own sausage-you can actually show them how its made
if you sell whole primals- you have a qr code and it shows you, telling/showing the customer how to cut it up